Yunnan Province — Storyboard

We were approached to create a complex sequence of animated storyboards to assist in the marketing of a large scale residential, leisure, retail and industrial development in the Yunnan province in the south west of China.

We proposed an elemental ‘kaleidoscope’ theme to conceptually link the five fundaments of nature with the five sectors which made up the province, showcasing the cultural village aspect, symbolically bringing together the many peoples with all of their individual traditions, customs and folklore.